It’s not You – It’s the IVR!

Every time I have to sift through ridiculous, frustrating IVR, I think about this issue. Comcast, I’m looking at you.
Here’s a story that just went live on – our first foray into call center operations and the application of context-awareness.
Thanks to Guy at CustomerMatrix and Bill and Barbara at CallFire for weighing in on this kind of technology – I’m looking forward to emerging questions about why, with all of the new stuff available, businesses can’t seem to come up with just a little more love for customers, or help time-starved parents, workers and others save a few precious minutes when calling in routinely to ask about bills, fix issues with services, or otherwise manage their day to day.